User Testing the SERPs Example #1

Interested in learning how to use audience research to enhance your SEO and content strategy?

SEO recommendations can be full of assumptions if we only base our strategy on keyword monthly search volume.

How many times have you done extensive keyword research, landing page optimizations and didn’t hit your goals? When your client or boss asks, what happened? Did you answer go something like this:

“But Google's said….’

In my experience, there is a problem within the SEO industry of making assumptions with little-to-no testing. Our assumptions are validated only when our optimizations have succeeded or failed.

Well, it is time to reframe what SEO research means...starting with simple user tests to help validate assumptions.

Check out this example. Darryl, an SEO associate at Seer, conducted a SERP user test of someone looking for a new laptop.