MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries

  • SEO
  • MOZ
  • 8-7-2016
  • 38:06.0000000000001
  • 206

If your content needs a jolt of life, Nathalie will show you how to apply targeted persuasion through psychology.

Nathalie Nahai, also known as The Web Psychologist, is a best-selling author, consultant, and international speaker who specializes on the psychology of online persuasion. With a background in psychology, web design, and digital strategy, Nathalie coined the term "web psychology" in 2011, defining it as "the empirical study of how our online environments influence our attitudes and behaviours."