MozCon 2014 - 19 - Elizabeth Marsten - Shop 'til You Drop: Google Shopping PPC

  • SEO
  • MOZ
  • 8-7-2016
  • 30:02.0000000000001
  • 587
http://mz.cm/MozCon2014YT

If you're wondering what happened to Google Shopping, Elizabeth will explain all, including how to set up PPC the right way and why it matters for your overall marketing.

Elizabeth Marsten is the Vice President of Search Marketing at Portent, Inc. here in Seattle. She is a PPC person at heart, but also oversees the SEO, Social, Content, and Project Management teams.