"Is persuasion manipulative?" Yep. And that's okay. Here's why

A master persuader can turn prospects into customers, fans into super fans, a no into a yes, and can literally save lives. In this video, I share a story about how a ski rental expert convinced me to rent a helmet even though I was initially against it. I break down his persuasion tactics and show how you can use these strategies to persuade anyone to do anything in business and life.

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