How to Find Your Voice - And Own It

So, you want to create content? You'll need to find your voice and own it. Or else you'll risk being ignored.

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Back when I started creating content, I had an identity crisis.

When you met me in “real life,” I’d be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality.

I’d say funny things like, “it’s not FREE today?” to random clerks. I’d walk into a restaurant and bellow, “What’s up!” to the hostess.

And apparently I’m so quirky that the other week when I had a Social Triggers team meeting in NYC, my assistant ordered my usual cappuccino , sparkling water, and a cup of ice at my favorite coffee shop, and the clerk said, “Wait, is this for Derek?”

(This coffee shop gets bombarded with probably 1,000+ customers a day. But they remember my order, heh).

But back when I started creating content, I showed NONE of this. I smashed my personality into a little box and threw that box out the window. I was scared that people would judge me because apparently being judged online was scary to me.

I told myself, “Well, I can’t show the real me. It would turn people off, and I don’t want to do that. I’m looking to help everyone!”

Sound familiar?

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