$100,000 Mistake - What I Learned

So, I made a mistake. A big mistake. A $100,000 mistake. Here's the story.

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A few years ago, I wanted to roll out a new paid traffic initiative at Social Triggers, and I had… I thought… a simple problem.

I wanted to track whether or not my ads were actually turning a profit.

I talked to several software vendors, but none of them could accomplish would I needed them to accomplish.

So, I did the only logical thing…

I put together a team of people to create something in-house. I hired CRM experts. I hired developers. I hired analytics experts. I threw money at the problem.

When it was all said and done, I had built custom tracking software. I had Google Analytics set up perfectly. I had everything I needed.

Except there was on problem.

NONE OF IT WORKED.

What happened?

Well…

I didn’t fully understand the problem.

I thought I did.

The experts thought they did.

But no one actually did.

Watch the video to learn more.