What converts better? $1,499 or $1499? (Comma or No Comma?)

So, you want to know what converts better? $1,499 or $1499? The answer might surprise you.

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In a study published in the Journal of Consumer Psychology, researchers tested different price formats.

Specifically, they tested “$1,499” against “$1499”. So, the first format included a comma. The second format had no comma.

The research may surprise you.

Then, I show you how to take this research - and do something with it for your business.