The Science of Black Friday Shopping

Today is Black Friday, one of America's favorite shopping day.... Over one hundred million people will get up super early and grab the best deals from local or eCommerce stores.

Giving how popular today is, it is inevitable that unnecessary purchases are made and this got me thinking about the driving forces behind people’s shopping behaviors. As I began my research, I found 6 emotions that stem from buying. What are they??

Take a few minutes to watch this video and find out which emotion retailers are triggering.

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