MozCon 2015 - 17 - Dark Search and Social—Run Rabbit Run! with Marshall Simmonds

With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of tracking social and search campaigns. He'll focus on history's lessons and what’s happening with direct and mobile traffic in an app-heavy world.

Marshall Simmonds is the Founder of Define Media Group, the enterprise audience development company specializing in strategic search and social marketing. Define works with many of the most influential brands and networks in the world.

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