MozCon 2015 - 14 - How to Better Sell SEO to the C-Suite with Purna Virji

Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on Profit & Loss and better communicating SEO planning, forecasting, and strategizing.

Purna Virji is the founder and CEO of Purview Marketing, a boutique consulting firm helping companies of all sizes grow via search and content marketing. Purna is an avid traveler and speaks six languages (and can swear in 17!).