MozCon 2015 - 13 - Digital Analytics: People, Process, Platform with Adam Singer

In a data-driven world, Adam will pull you back to think again about your analytics, best practices, and how you report.

Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously was director for a global consulting team and has provided digital strategy for brands in a variety of industries including marketing, technology, healthcare, and more.