MozCon 2015 - 07 - Tracking Beyond the Pageview with Adrian Vender

Typical engagement analytics don’t tell the full story of how people interact with your website. Adrian will show you how to use Google Tag Manager to turbocharge your content tracking and custom reports.

Adrian Vender is the Director of Analytics at IMI and a general enthusiast of coding and digital marketing. He’s also a life-long drummer and lover of music.