Hyper Local Keywords - Whiteboard Friday

https://moz.com/blog/3-tactics-for-hyperlocal-keywords-whiteboard-friday

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.