How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Whiteboard Friday

https://moz.com/blog/beat-your-competitors-rankings-comprehensive-content-whiteboard-friday

Longer, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs.