Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

https://moz.com/blog/bad-idea-only-create-content-for-your-specific-target-audience-whiteboard-friday

Knowing what content to create is one of a marketer's most difficult jobs. It's all too easy to imagine your target audience and what they already appreciate, then create more of that. In today's Whiteboard Friday, Rand discusses why that's a bit short-sighted, and we should have a broader vision.